The web is clearly at the core of most marketing communication strategy. From SEO to paid search, from dynamic web page personalization to e-commerce applications, the web provides marketer with an ever accelerating number of communication opportunities…..and as a result of significant implementation challenges.

As the world wide web continues to filter into every aspects of our modern lives, marketers must find ways to integrate the broadening array of web marketing techniques with their other, more traditional communication programs and activities. In order to optimize the "relevancy" of their interactions with their constituents, they must both leverage the web as a means to capture profile, activity or response data about their audience as well as be able to serve highly profile based, personalized and relevant information to their web visitors.

Tactically, and in regards with cross media communication programs, this translates into the need to either generate or integrate with a broad range of web based data capture mechanism that can efficiently be leveraged as part of multi touch campaigns. Examples of these important mechanism include Preference centers, surveys, Personalized URL (PURLs), registration pages, shopping carts applications, etc.

Because Web techniques and interactions are often so critical to any cross media program, Conversen provides a broad range of web integration capabilities.

• Superior and easy to use rule based dynamic forms and micro-site creation capability
• Inherent Personalized URL (PURL) functionality
• Unsurpassed integration with web analytics and shopping-cart platforms through Conversen's unique User Defined Responses (UDRs)
• Simple integration with external data capture mechanisms (i.e. Web forms, preference centers, surveys, etc)
• Comprehensive form reporting and analytics functionality