Through both conventional call centers and variable script applications, or via newer automated voice XML IVR technologies, highly personalized and relevant outbound or inbound calls can be an extremely efficient medium to deliver timely high value communications to a target audience.

The effectiveness of this highly interactive medium can be further enhanced when utilized in conjunction with other channels such as email, SMS or print.

Whether used as a cross media trigger mechanism, or simply to provide personalization data to a call center or automated voice environment, Conversen streamlines the management of personalized phone interactions by automating the generation of the required recipient-level data and calculated variables.

Conversen's unique data integration capabilities including a User Defined Responses (UDRs) feature, allows clients to incorporate highly personalized and high velocity voice techniques into multi touch Cross-Media programs, both Inbound and Outbound.

• Simple data level integration with Call Center environments including script management software and response capture mechanisms
• Dynamic scripting capabilities including nesting automate the creation of variable or versioning data
• Multiple outbound campaign types including advanced triggers and date calculations streamline job scheduling and data transfer to print partner
• Easy behavior (i.e. response) or activity business rules enable Inbound calls to trigger follow up communications
• Inherent integration of voice communications with other channels