With more mobile phone subscribers in the world than there are landlines, mobile marketing has gone from novelty to necessity. Worldwide over 350 billion SMS messages, also known as "Text Messages," are exchanged across the world's mobile networks every month, with over 15% of these messages, according to the Yankee Group, being classified as commercial, or marketing messages.

Often called the "Thirdscreen" mobile devices are main stream; in B2C and B2B environments alike, they have become a critical weapon in the arsenal of today's marketer.

While mobile marketing encompasses an array of disciplines ranging from advertising to search marketing, SMS (also called text messaging) has emerged as a powerful direct marketing communication medium that complements traditional channels such as email or print.

SMS messaging helps create compelling, interactive and high velocity marketing programs that provide immediate, one-to-one audience interactivity, anytime, anywhere.

The range of programs that are ideally suited for this 'almost instant' communication medium is very broad. From alerts and two way communications programs in many sectors such as financial services or travel to highly interactive polling or couponing campaigns in CPG (Consumer Packaged Goods) or retail environments, SMS can help turbo-charge your ROI.

Conversen brings Mobile Marketing to first-class status by enabling Marketers to apply to SMS (often referred to as Text) messaging the marketing techniques that are required to optimize the relevancy of their message. Examples of Conversen's distinctive capabilities include:

• Short Code MO (Mobile Originated) message or response categorization
• First dynamic content capabilities including nesting, variable content preview and auditing in the industry
• Profile based triggered responses driven by MO activity
• Multiple campaign types including advanced triggers and date calculations
• Ability to streamline compliance with US Short Code association and carriers opt-in/out processes