RSS is a communications channel that allows the delivery of internet content to your target audiences, while simultaneously eliminating some of the classic challenges with traditional "Push Marketing" communications.

RSS enables companies to distribute content through digital "feeds" that cannot be accessed by spammers. RSS can be compared to a private connection between the sender and the subscriber. This connection only exists if the subscriber keeps his or her side open resulting in a totally 'spam free', hyper opted-in content repository.

RSS is often called a "Pull Marketing" medium that enables marketers to provide their constituents with extremely relevant and timely communications to a very privileged area of their computer environment - their RSS reader.

Conversen's rich data management capabilities combined with its channel agnostic paradigm help to transform this emerging marketing medium into both an extremely efficient complement or alternative to email. Conversen's unmatched features take the concept of Individualized RSS to the n^th degree:

• Industry first dynamic content capabilities including nesting and variable content preview
• Embedded web based subscribers preference center functionality
• Multiple campaign types including advanced triggers and date calculations
• Rule based "content post" triggers and distribution
• Ability to integrate RSS communications as part of Life Cycle communication