Print has undoubtedly been the primary direct marketing medium; although it remains an essential component of many communication programs, the advent of web-centric communication channels and newer digital print techniques are transforming the way direct mail is used.

While print has traditionally been a mass marketing medium, newer technologies such as variable and digital print increasingly allow cost effective production of highly personalized and timely communications where each print piece reflects the unique profile of its intended recipient.

In addition, techniques such as Personalized URLs (PURLs), that direct a print recipient to a personalized web landing page, boost the effectiveness of the print communications in three ways: (1) by providing an electronic message "extension" to the highly valuable print communication, (b) by allowing subsequent communications to take advantage of highly variable content that was gathered by the electronic channel, and (3) by allowing the client to orchestrate their own communications journey and activate lower cost channels while still completing the same target behavior (purchase, renew, up-sell, etc.).

Whether used to integrate print communications into multi-touch cross media programs or simply to streamline single channel high velocity, highly personalized and variable printing processes, Conversen can help turbo charge your direct marketing activities.

• Personalized URL (PURL) functionality is inherent to Conversen's superior Web Forms and micro-site capabilities
• Data level compatibility with advanced content management tools such as exstream^tm (HP), XMpie^tm (Xerox) or GMC-Software^tm, and others ensures easy integration with print operations
• Easy behavior (i.e. response) or activity (i.e. file import) business rules and triggers
• Dynamic content capabilities including nesting automate the creation of variable print data
• Multiple campaign types including advanced triggers and date calculations streamline job scheduling and data transfer to print partner