When used appropriately, email is one of the most efficient media types. The fact that permission based, timely, & relevant email communications can drive higher response rates is no secret.

However, due the regrettable but nevertheless ever increasing volume of spam, to be truly effective the email marketer needs to consider a couple of key imperatives:

• Relevant messaging to combat the "delete" key or "this is spam" syndrome that consumers and business users alike are increasingly resorting to in reaction to the amount of spam they receive on a daily basis.
• Expert deliverability management which has become an absolute science requiring significant resources as ISPs continue to wage their wars against spam by developing new techniques to prevent unsolicited emails from bugging their networks

Cost effectively meeting these objectives requires a combination of marketing expertise and robust campaign tools that can leverage recipient level data attributes to deliver a relevant message.

Whether used to manage elaborate cross media programs or to execute single channel communications, Conversen's unique Email capabilities take email marketing to a new playing field. Some of Conversen's unique features include:

• Ease of use when creating very simple or very complex business rules and triggers
• Unprecedented dynamic content capabilities including nesting, variable content preview and auditing.
• Automatic creation of "view as a web page" of dynamic content
• Multiple campaign types including advanced triggers and date calculations
• Inherent integration of email communications with other channels