ROCHESTER, New York., May 6, 2009 – SIGMA Marketing Group, LLC., an industry leader in knowledge-based marketing services, announced an agreement to license the web-based multi-channel marketing execution technology called Conversen 3.6, from Bedford MA based Conversen, Inc. The agreement allows Sigma Marketing Group to rebrand the Conversen technology platform as ChannelSMART. SIGMA already provides robust database management, data analytics, and consulting services services through a host of proprietary and licensed software tools. The formation of this partnership allows Sigma to extend those existing capabilities, and provide true end-to-end solutions that turn data into action through the ability to deliver and coordinate highly targeted and personalized messages across all channels (Email, SMS, Web, RSS, Print, Call Center and Fulfillment).
“The partnership with Conversen helps us further leverage our core competencies in data management and analysis by making those insights about the data more actionable. With ChannelSMART Sigma can immediately deliver relevant messages in all channels, and improve marketing results immediately,” commented Kenyon Blunt, CEO of Sigma Marketing Group. “We engaged in a rigorous evaluation process and were impressed with the depth and breadth of the Conversen platform and look forward to bringing these capabilities to market.”
Executing a sophisticated marketing campaign across multiple channels has been a long-standing challenge for marketers. In the past, these types of programs required balancing multiple vendors, platforms, and a variety of data feeds. With ChannelSMART Sigma will provide clients the ability to manage complicated program data and automate the execution of targeted, triggered, and highly personalized programs across multiple media types, including email, direct mail, personalized web pages, text messaging (SMS), call center routing and web feeds (RSS).
“We're quite happy to have earned the partnership with SIGMA Marketing Group, and appreciated their diligence during their search for a marketing execution technology partner,” said Paul Mandeville, COO of Conversen. “They have a top notch services team, an impeccable reputation in data management and analysis, and this partnership is a logical extension of their already very competitive market positioning. We look forward to working with them in this strategic partnership in the months ahead.”
About Sigma Marketing Group, LLC
SIGMA Marketing Group, LLC is a full service database marketing company. Headquartered in Rochester NY, the company assists its clients in creating profitable customer relationships and identifying high-potential prospects through its data analysis, knowledge management expertise, expertly designed one-to-one communications programs, and sales optimization techniques. For more information on SIGMA Marketing Group visit the company's web site at www.sigmamarketing.com.
About Conversen, Inc.
Conversen ushered in a new multi-channel marketing era with the release of its fully integrated campaign execution platform. For the first time, companies have access to a single, web based platform that provides the ability to plan execute and report on targeted email, print, RSS, SMS, Voice & Web marketing. Programs can be highly personalized, dynamic or time based utilizing profile data or recipient actions. All of this is complemented by Conversen's strategic partnerships and services, which focus on helping clients realize success in their marketing efforts. For more information about Conversen and its industry leading platform, please visit: www.conversen.com.
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